📈 招聘中 · 可远程办公📈 Now hiring · Remote

加入我们：市场营销经理Join us: Marketing Manager

Sino-Machinery 连接中国工厂与全球买家。我们正在寻找一位营销专家，带领平台在两端同时增长：把平台推向世界各地的买家，带领在中国吸引工厂入驻的社交媒体推广团队，并销售网站侧边广告。 Sino-Machinery connects Chinese factories with buyers worldwide. We are looking for a marketing expert to grow the platform on both sides: bring it to buyers in their markets, lead the social-media promoter team that brings factories on board inside China, and sell the site's side ads.

立即申请 →Apply now →

🎯 目标群体🎯 Target audience

  1. 中国以外的买家和进口商：机械设备进口商、汽车经销商、承包商、采购生产线的工厂 —— 中东和海湾地区、非洲、拉丁美洲、俄罗斯和中亚、东南亚、欧洲。 Buyers and importers outside China: machinery importers, car dealers, contractors, factories buying production lines — Middle East & Gulf, Africa, Latin America, Russia & Central Asia, Southeast Asia, Europe.
  2. 中国工厂和企业：通过您带领的社交媒体推广团队触达。 Chinese factories and companies: reached through the social-media promoter team you lead.
  3. 广告主（中国境内外）：购买网站侧边广告的企业。 Advertisers (inside and outside China): companies buying the site's side ads.

📋 工作职责📋 Responsibilities

A) 带领社交媒体推广团队 📣A) Lead the social-media promoter team 📣

  • 从"社交媒体推广达人"的申请中挑选并录用推广达人。
  • 为每位推广达人制定月度发布计划（平台、主题、时间），并分配广告内容。
  • 发布前审核视频（包括AI生成视频），并安排直播计划。
  • 跟踪每位推广达人的表现：发布数量、互动率、通过其入驻的工厂数量。
  • 培训推广达人掌握平台的信息和风格，并推荐优秀者担任省级经理。
  • Select and accept promoters from the social-media promoter applications.
  • Set a monthly posting plan for each promoter (platforms, topics, timing) and assign the ads to publish.
  • Review videos before publishing (including AI-generated ones) and schedule live streams.
  • Track each promoter's performance: posts, engagement, and factories that joined through them.
  • Train promoters on the platform's messages and tone; recommend the best for province manager roles.

B) 国际营销（吸引买家）🌍B) International marketing (buyers) 🌍

  • 9种语言的搜索引擎优化（SEO）。
  • 投放 Google Ads、Meta、LinkedIn、TikTok 广告。
  • 管理平台的 LinkedIn、Facebook、Instagram、YouTube、X 账号。
  • 邮件营销和获客；与商会及展会（广交会、Bauma 等）合作。
  • 编写采购指南和文章。
  • SEO in the site's 9 languages.
  • Paid campaigns: Google Ads, Meta, LinkedIn, TikTok.
  • Run the platform's LinkedIn, Facebook, Instagram, YouTube and X accounts.
  • Email marketing and lead generation; partnerships with chambers of commerce and trade fairs (Canton Fair, Bauma…).
  • Write buying guides and articles.

C) 销售侧边广告 💰C) Sell side ads 💰

  • 向中国境内外的广告主销售网站两侧的广告位 —— 广告以9种语言展示给全球买家。
  • 中国境内：大型机械和汽车品牌、物流公司、检验和报关公司。境外：代理商和经销商、国际货运公司、贸易融资银行、保险公司、展会主办方。
  • 按省份和行业精准投放（系统已支持）。
  • 制定报价和套餐（月度、季度、按省份、按行业），谈判签约，跟进上线和续约。
  • 向广告主提供点击报告（系统自动统计），并让推广团队和省级经理推荐广告客户。
  • Sell the ad spaces on both sides of the site's pages to advertisers inside and outside China — shown in 9 languages to buyers worldwide.
  • Inside China: major machinery and car brands, logistics, inspection and customs companies. Outside: agents and distributors, international freight, trade-finance banks, insurers, trade-fair organisers.
  • Targeting by province and by industry (already built into the system).
  • Build offers and packages (monthly, quarterly, per province, per industry), negotiate and close, follow up publishing and renewals.
  • Give advertisers click reports (counted automatically) and have promoters and province managers refer ad clients.

D) 报告 📊D) Reporting 📊

每月一份综合报告：新增买家、新增工厂、推广团队表现、侧边广告收入和广告主数量。

One monthly report covering: new buyers, new factories, promoter team performance, side-ad revenue and number of advertisers.

✅ 任职要求✅ Requirements

  1. 至少2年数字营销经验，B2B或国际贸易经验者优先。
  2. 有可验证的SEO和付费广告经验，成果可量化。
  3. 有管理营销团队、内容创作者或达人（KOL/KOC）的经验。
  4. 熟悉中国社交平台（微信、快手、抖音、小红书等）的内容风格和直播。
  5. 精通中文和英语（需同时对接中国推广团队和国际买家）；会阿拉伯语、俄语或西班牙语者优先。
  6. 熟练使用 Google Analytics、Search Console 以及AI内容和广告工具。
  7. 有广告销售或B2B销售经验，擅长谈判和客户管理。
  8. 加分项：机械设备、汽车或对华贸易行业经验。
  1. At least 2 years of digital marketing, preferably B2B or international trade.
  2. Proven SEO and paid-ads experience with measurable results.
  3. Experience managing a marketing team, content creators or influencers (KOL/KOC).
  4. Good knowledge of Chinese social platforms (WeChat, Kuaishou, Douyin, Xiaohongshu…), their content style and live streaming.
  5. Fluent Chinese and English (you work with the Chinese promoter team and international buyers); Arabic, Russian or Spanish is a strong plus.
  6. Google Analytics, Search Console, and AI tools for content and ads.
  7. Ad sales or B2B sales experience: negotiation and account management.
  8. Bonus: machinery, equipment, cars or China-trade experience.

🎁 我们提供🎁 What we offer

  • 可在任何国家远程办公。
  • 在一个正在扩张的国际平台担任核心角色。
  • 专属管理后台账户：管理侧边广告和推广达人申请。
  • 有机会带领整个市场或地区的营销工作。
  • Remote work from any country.
  • A core role in a fast-growing international platform.
  • Your own admin account: manage side ads and promoter applications.
  • The chance to lead marketing for a whole market or region.

📝 在线申请📝 Apply online

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